About the toolkit    Guide    Background    Evidence    eWork relocation    Glossary of terms

Design, editorial and other creative functions

Creative functions include research and development, design, editorial, multimedia and other forms of content generation. As shown in the graph below, good reputation and high quality both feature as important reasons for relocation, but so also do low cost and a longstanding relationship. On the demand side technical expertise is also rated highly, although this hardly figures on the supply side (Huws, O’Regan, 2001).

On the supply side we find that providers of these eServices credit good marketing with making a substantial contribution to their success in gaining contracts. This is also the only function in which time zone features as a significant reason on the supply side.

Reasons for choice of location for creative functions: supply and demand side

(Source: Huws and O’Regan, 2001)

[End of the Regional Development Toolkit Reference Section]

  Back to the Guide

 top of page
 

© 2002, Institute for Employment Studies